Why advertise with TwinCitiesMom.com? It is a well-known fact that parents are busy and they need and use shortcuts to get the job done for their families. Whether that is to find the nearest drive-thru pharmacy or entertainment for their kids on a rainy day, they rely on the most convenient tool available to them…the internet. It is our mission at Twin Cities Mom to bring the two parties together. That is you, the advertiser, with something to sell or offer and the parents of the Twin Cities who desperately need your products and services.
There’s no shortage of opportunities available to Twin Cities businesses looking to advertise to parents. You have your choice to advertise in community newspaper display ads, coupon circulars, yellow page ads and shopping cart displays. It’s also incredibly easy to spend your entire advertising budget on only a few options and there’s no guarantee that you’ll get results.
Consider this…
- More than average 4500 visitors a month giving you target market visibility (April 2006)
- TwinCitiesMom.com offers a more comprehensive listing of information important to parents…a one-stop shop
- Busy Parents shop online (see “Moms Time Online” Statistics)
- Budget-wise advertising and sponsorship opportunities
- Current calendar of events, up-to-date parenting articles, and ever-changing “free stuff” convert our visitors into a community, fostering repeat visits and long-time users. We are a window-to-the-world for busy parents.
- Coming soon -- a Discussion Forum for parents to communicate with each other and share ideas (Personal Network).
Statistics on “Mom’s Time Online”
- 96% of women who are mothers see the Internet as a valuable resource for finding answers they have about their children and families. (Cyber Dialogue, 2003)
- Parents of young children are more likely to shop online, seek expert advice and visit sites devoted to family and children. (Millward Brown Intelliquest)
- The number of homemakers who use the Internet has increased 49% in the past year. (Nielsen Net Ratings, 2003)
- 26% of all moms belong to online communities, while 33% of stay-at-home moms belong to online communities. (Opinion Research Corp., 2004)
- According to a recent MSN survey of over 2000 females age 18-34, over 60% responded that they click on banner ads to get more information. They also found that 34% of the women would return to an advertiser’s site at a later time.
- 41% of moms online buy goods on sale via the internet—goods they wouldn't have bought otherwise. (Jupiter Media Metrix)
- Percentage of moms online who spend time on the following activities (Opinion Research, 2004):
- Banking/paying bills/managing their finances: 68%
- Doing research on products to buy: 67%
- Getting health information: 66%
- Finding recipes for dinner or large occasions: 63%
- Searching for discounts and coupons: 55%
- Researching home improvement projects: 35%
Twincitiesmom.com Web Stats
Click on the links below to see quarterly web stats for Twincitiesmom.com
Jan-March 2007 | April - June 2007 | July - Sept 2007 | October - December 2007
Where is TwinCitiesMom.com visible?
- Monthly Email Newsletters sent out directly to parents and leaders of organized playgroups throughout the Twin Cities draw people back to the website monthly. Monthly we highlight an article by one of our sponsors/advertisers with a direct link to your website.
- Annually we sponsor the highly visible Children’s Home Society & Family Services Annual Polo Classic with over 3,000 attendees.
- Visible at a variety of family-oriented Expos in the Twin Cities
- Highlighted 2006 partners with Disney on Ice
- Featured on the KSTP morning show Channel 5, NW Community Channel 12 News, and FM107 WFMP morning show.
- Posted on bulletin boards throughout the Twin Cities including:
- Childcare/Preschools
- Mom’s Clubs
- Grocery stores
- Popular Coffee Shops
- Various retail stores
- Early Childhood Family Education sites
- Major Corporations
- Doctor’s offices and clinics
- Adoption Agencies
- Churches
- Kids’ Hair Salons
- Parks & Rec. Bulletin Boards
The successful Internet marketer's bottom-line is to get the biggest bang for every marketing dollar. It is no longer important to advertise anywhere and everywhere but to advertise in specific places where targeted, prospective, long-term customers are looking -- that's the key.
Our Advertising Philosophy
Our approach to online advertising is distinctly different than other Internet sites. We see local business owners as an important part of the TwinCitiesMom.com community. Your business is as much a resource to inquiring parents as our Calendar of Events, Learning Places and Parks directories. After all, you sell and serve our audience.
Need Help?
Our goal is to provide you with "smart" online advertising opportunities to affordably connect with Twin Cities parents. If you need help designing your ad, go to www.keiserdesignstudio.com for more info.
Advertising Packages Available
Front Page Advertising
Front Page Top Premium Ad...contact us for rates.
This banner ad sits just beneath the TwinCitiesMom.com logo getting great exposure every time someone enters the website. Placement includes your logo and a link to your website and exposure in our monthly e-newsletter.
Front Page Highlight Articles ...contact us for rates.
Be highlighted on the front page of Twin Cities Mom AND included in our monthly e-newsletter sent to all our subscribers! Articles will be placed near the top of webpage
Section Sponsorships
Section Sponsorships are available in 1, 3, 6, or 12 month increments
contact us for rates. A Section Sponsorship is one click away from the front page and allows your business to be directly associated with the resource value of our content. Your ad is an endorsement of the materials included in a specific, highly visited area of TwinCitiesMom.com. Includes your logo and a link to your website and placement in our monthly e-newsletter sent to all our subscribers!
Sections available for sponsorship:
Parks/Play Areas
Playgroups
Childcare/Preschools
Business Directory
Learning Places
Delivery/Drive Thrus
Kid Friendly Eats
Free Stuff
Classifieds
Preschools
Parents Support
Helpful Hints
Recipes
Crafts & Activities
Childcare/Preschool Directory Packages (2007 Rates)
BASIC - includes a listing for each of your locations in the Twin Cities for just $250/yr.
PREMIUM - includes e-mail and website link and prominent display of your logo. Listing for all your Twin Cities locations for $400/yr.
PREMIUM PLUS - includes all features listed in the PREMIUM PACKAGE, as well as a link to your own customized display page for additional descriptions and specific features provided by your facility for $500/yr. (for companies without an existing website)
"TwinCitiesMom. com is the perfect website for busy parents. Easy to navigate and fun to read, TwinCitiesMom. com offers great activites, recipes, articles of interest and resources for Twin Cities families, all in one super site. New Horizon Academy is proud to be a sponsor of TwinCitiesMom. com!"
-Mary Terrass, Director of Strategic Planning, New Horizon Academy
EMAILS FROM READERS
FYI. Dave told me he forward your sight on to everyone he knows. He is very impressed! :)
-Marcy
Really cool. Thanks.
-David Peterson
I just found your website and I love it!
Regards,
Joan
I want to thank you for creating this treasure chest of fabulous information! I am a grandmother who has just returned to the Twin Cities to spend more time with her now and future grandchildren (holidays, birthdays and such just weren't enough -- not to mention the hassle of flying cross-country now). This web site has all that I need and I am so excited! Now, if I could just get the boxes unpacked!
Thank you again for one of the best sites I have ever used -- it will be my "bible" for a very long time to come -- wish I had such easy access to info when my children were young.
Jeannie
Bloomington
NEAT! Thanks for sending me this. Wish I had thought of it!
Pam
I can’t believe I didn’t know about your site sooner. I’ve been looking for exactly this kind of help. Thank you for putting this all together. I was working on a list of things for families to do in the summer for my MOPS group and stumbled onto your site – now I just have to refer them to twinciitesmoms.com. Great Job!
Thanks again.
Jody
Hi!
I have just visited your website for the first time. Nice work. I am a
first-time mom of a 3yr old son. Thanks!
Kara Malmgren
"Twin Cities Mom is an awesome site to refer to home buyers in new neighborhoods because of the wonderful resources and information it contains."
Connie Schiffert
RE/MAX Action West
952-253-5609 1-800-965-1789
www.MinneapolisHomeFinder.com
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